How to get the ‘cool’ back into PR

Zimbabwe is a seller’s market where consultancy and employment opportunities are few and far between. The PR profession is staring down a relentless onslaught from fringe opportunists and a lull in activity in local associations affecting practitioners and future career aspirants. Unlike other professions with a singular mandate, communicators face the risk of being subsumed into other disciplines as decision makers often feel the bottom line trumps the PR function. 


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